The Referendum Story
How a few days of knocking on doors gave Yountville its say.
Here's the story in my own words.
- $100M+
- the taxpayer cost of the Yountville Commons project
- 235
- signatures gathered in just 4 days (175 were needed)
In early 2026, the Town was advancing a workforce housing project that was projected to cost $91.5 million in taxpayer-funded debt on-top of $14 million already spent. Two years of planning and over $100 million was been committed to this plan — all without an established budget as a starting point. The costs of the project, along with widespread community and business owner pushback over other elements (including parking concerns, density, unit size, lack of outreach, and lack of consumer research) was highly concerning.
Several community efforts and petitions were already at play, but after attending multiple meetings with the former town manager and town council members, my husband Eric and I felt that residents' valid concerns were not truly being heard and that “the train had left the station,” so to speak. That did not sit well with us, as we believed the entire community deserved to be heard before committing money we didn't have and changing the center of our town forever.
So we did our homework, read every document thoroughly, and we organized. Over just 4 days, we and volunteers across town went door to door collecting signatures for a referendum. We needed 175 (10% of the voting population). We got 235, and filed a day early.
It worked. The referendum was validated, and the zoning ordinance, which would have allowed this deeply flawed project to move forward, was suspended and subsequently repealed.
I continued to stay involved over these past several months by attending council meetings, correcting misinformation, and pushing for residents to be heard and our concerns rightfully taken into account.
The Case for a Referendum
Why we were concerned
Lack of Transparency
Key figures, assumptions, and trade-offs were never laid out clearly for the community before the town committed millions in taxpayer money.
Residents and business owners repeatedly raised concerns that they were not being heard, and that critical information was surfacing too late in the process to matter.
Fiscal Irresponsibility
The project was projected to cost $91.5 million in taxpayer-funded debt, which didn't include the $14 million already spent before an actual budget was ever established.
The town would've need to take out a bank loan in addition to the municipal bond just to be able to cover phase 1 of 3.
Over-Development
The plan called for 150 units in fifteen three-story buildings on 6.8 acres, adding over 200 new residents, with only 60 new parking spaces.
That scale and density were fundamentally out of step with the walkable, small-town character that makes Yountville what it is. Part of the reason the town needed to pass the zoning ordinance was to grant this project an exemption from the two-story limit that applies to the rest of the town.
Rushed Timelines
The general plan for this project moved from recommendation to a final Council vote in just eight weeks. By the time we found out what this project was going to cost, decisions were already moving forward. We also learned that the town did not consult the employees and employers prior to committing so much to the project.
Decisions that reshape the center of town for decades deserve time, deliberation, a budget, and genuine public input, not a race to the finish line.
“Resident Jessi Bugden questioned the project's financial planning. ‘Why didn't you start with a budget? Why continue spending millions designing and mocking up a project at that price point?’ she asked.”
The Facts
The numbers behind the Yountville Commons project.
The figures the community deserved to weigh before committing the town to decades of debt.
- $11M
- spent acquiring the property for the project.
- $3M
- spent on consultants and architects.
- $91.5M
- projected buildout cost- the largest project in town history.
- 8 weeks
- from ZDRB recommendation to final Council vote, over the holidays.
- 60
- new parking spaces planned for over 200 new residents.
- $1M/yr
- in dedicated subsidies for 30 years at baseline, ballooning past $4M/year after phases 2 & 3.
Get Involved
Help us get this right.
Whether you have five minutes or five hours, there's a place for you on this team!
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